Saturday, July 27, 2013
'I FINK U FREEKY' by DIE ANTWOORD (Official)
SPIEGEL ONLINE: You're a commercial success, and that includes pop culture too. Your video for "I Fink U Freeky" helped put the South African group Die Antwoord on the map internationally. The clip has been viewed more than 33 million times on YouTube.
Ballen: I knew the artists for many years. Seven years ago the vocalists contacted me and told me they identified with my work. Both of them, Ninja and Yolandi, sent some of their music videos. At first I didn't know what to do with them because I wasn't a video maker. Two years later, they came from Cape Town to Johannesburg, where I live, and I took my first pictures of them. In 2010, we integrated my drawings into one of their videos. It went viral, and that's also when their career took off.
SPIEGEL ONLINE: What was it like to direct "I Fink U Freeky?"
Ballen: Our relationship is built on seeing eye to eye. They like the aesthetic I represent: strong, intense photographs that penetrate people's psyche. All this is also relevant to their music. But it was real teamwork, and things just clicked into place: their music combined with my backgrounds and subjects that I have worked with for years.
SPIEGEL ONLINE: When did you get into photography?
Ballen: When I was 18 I finally got my first serious camera, a Nikon FTN. From 1968 to 1972, I studied psychology at Berkeley, and I did a lot of photography during those years. It was a pivotal time in the national culture, and Berkeley epitomized the counterculture. At the time, my work was quite socially and politically oriented, focused on anti-Vietnam protests and civil rights.
SPIEGEL ONLINE: After you graduated, you moved to South Africa, which was still under apartheid. How does a Berkeley graduate arrive at such an idea?
Ballen: I got to South Africa in a rather roundabout way. After 5 years of traveling the world and putting together my first book, "Boyhood," I went to the Colorado School of Mines, and graduated with a Ph.D. in Mineral Economics in 1981. I didn't find it easy to be in America at that time. I felt overwhelmed with the competitive and corporate nature of society. What I liked about South Africa when I first visited in the 1970s was that you lived as though you were in the First World but also had a lot of Third World around you.
SPIEGEL ONLINE: But surely apartheid didn't just pass you by?
Ballen: Not at all. I felt the best way for me to make political change was through photography -- my kind of photography. My book "Platteland" had a huge impact on South Africans' perceptions of themselves. It showed white people who lived at the margins of society. It broke the myth of white supremacy. When it was published, I was subjected to a lot of accusations. I was considered a whistleblower like Edward Snowden at the time.
SPIEGEL ONLINE: Does that make "Platteland" a primarily political book?
Ballen: Not in my eyes. For me, the purpose of the book was to deal with aspects of the human condition as I perceived it. And that comes across to this day. The images in "Platteland" have meaning even to a generation in the United States and Europe that knows little about apartheid.